Tyquana Henderson-Rivers


From her first foray into community-based organizing and advocacy at age 12 as a member of the 79th Precinct Youth Council, to the founding of her own political and public affairs firm Connective Strategies, LLC in 2008, Tyquana Henderson–Rivers has demonstrated a lifetime commitment to productive change and social progress.

She has put her passion and skills to work on behalf of progressive causes, groups and elected officials for more than 20 years, most recently for Connective Strategies, LLC. clients that have included Congressman Ed Towns, Assemblyman Jeff Aubry, Public Advocate Bill de Blasio, Councilman Ruben Wills, Yoswein New York, Bolton St. John and the Center for Law and Social Justice. Tyquana's reputation as a tireless worker and consummate professional precedes her from City Hall to Albany.

Her first notable successes in neighborhood-based activism came in high school, when she organized fellow teens in the wake of the Rodney King verdict.   She caught the attention of Councilmember Thomas White Jr., who offered her an internship and over the next several years mentored her and helped Tyquana learn the ins and outs of effective community representation. She started the Young Networkers of Tomorrow, a youth organization committed to political participation and community service, and secured the group a first ever "Stop the Violence" grant.  She chaired the Queens Student Advisory Council, received a scholarship from the New York State Association of Black and Puerto Rican Legislators and was profiled in the New York Daily News for her civic involvement.

As a staunch believer in the political process, Tyquana has worked tirelessly on campaigns that she believes will improve the quality of community life.  She participated in the first Union Summer sponsored by the AFL-CIO, which trained her to become a skilled community and grassroots organizer. Later, Tyquana worked for the New York State Democratic Committee's Coordinated Campaigns, and in 1998, 2000 and 2002 played key roles in these and several citywide campaigns.

Tyquana's background in government includes serving on the staffs of U.S. Senator Charles Schumer, Council Member Bill de Blasio and on the central staff of the New York City Council.

Tyquana left government in 2003 to serve as an account executive at Yoswein New York, one of the top ten lobbying and public affairs firms in New York City. Tyquana gained valuable government relations experience and insight representing organizations ranging from the Brooklyn Chamber of Commerce and Bailey House to SUNY Downstate and IKEA. For example, while at Yoswein New York she served as the lead community organizer for the development and approval of the IKEA Brooklyn store and was instrumental in developing a one-of-a-kind, IKEA-funded pre-employment job training program for neighborhood residents.

Tyquana, who holds a Masters in Business Administration from the University of Phoenix, continues to fight the good fight in communities across New York.


Rameera Robbalaa

Vice President of Operations

Rameera Robbalaa joined the Connective Strategies team as a Senior Account Executive. In this position, she specializes in client and community outreach, research efforts, and she advocates on the City and State level for a diverse range of issues and clients.

Rameera is an accomplished and dedicated professional with a proven track record of achieving consistent results related to community organizing and outreach, campaigning, developing key strategies, and increasing political interest. A passionate and determined leader, with a history of going beyond what is expected, promoting a cause and driving interest, and working until the task is accomplished, impact is made, and the desired results are achieved.

Previously, Rameera worked as a political consultant with Hilltop Public Solutions where she served as the Brooklyn Regional Field Director. In this capacity Rameera mobilized Airbnb hosts to political action on the city and state level, increased small business support borough wide, hosted and orchestrated community events, and she trained and managed Airbnb organizers so that the Brooklyn team effectively advocated for the Airbnb platform and Airbnb hosts.

Previously Rameera worked with Citizen Action as their NYC organizer to expand the chapter and to organize members around a number of key issues. While in this position Rameera facilitated several successful Fair Elections Lobby Days around campaign finance reform. She worked with several unions and  nonprofit allies to host community events, rallies and carried out community actions.

Previously Rameera worked as a field organizer with Obama for America, where she increased voter turnout over 2% in North Carolina.

Rameera holds a degree in Political Science from the University of Oklahoma and a Masters of Science in Human Resource Management from Walden University. She currently resides in Brooklyn and has attended Coachella twice and loves the opera.

Craig Roberts

Creative Director

Craig Roberts currently serves as the Creative Director at Connective Strategies Associates. In this position, which Craig has held since June 2012, he oversees the creation of communication both internally and for clients. 

Prior to assuming this role, Craig worked as a designer for a variety of organizations, including the National Football League, Casper Sleep, Circleline, Engel & Völkers, and the College Board. In these roles, Craig designed and directed the creation of both print and digital communication materials.

Throughout his career, Craig has exercised the mastery of mediums and technologies, and his grasp of conceptual design has enabled him to flourish in a variety of environments, communicating complex ideas elegantly across multiple channels. Whether developing front and back-end coding, 3D modeling and animation, photography or any other medium, Craig has an uncompromising desire to execute and introduce innovation with every project.

Craig has won GDUSA American design award from 2012-2015.

Craig graduated from Lehman College in Bronx, New York, and has a M.F.A. from Pratt Institute. A native of Brooklyn, New York, Craig currently lives in the Bronx.